Websites & Branding for Creative & Passionate Business Owners


         

Brand Clarity: How to be Consistent with your Branding

Brand Clarity: How to be Consistent with your Branding

Having a clear picture of what your business “looks” and “feels” like…its visual identity, personality, vibe, story, message…is so incredibly important for running a sustainable business. These are all characteristics that make up your branding.

Your logo, website, letterhead, signage, advertisements, brochures, business cards….all of these things are what I call your business’ visual outpourings.

Visual outpourings should all be consistently branded, meaning they should share similar visual and vocal characteristics.

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6 Ways to Grow Your Business

6 Ways to Grow Your Business

You already know why I started my own business, and eventually I’ll write about how I started it… but today, let’s talk about how to grow a business.

First, let me just say…growing a business is HARD work! Especially when you’re just starting out. So don’t let discouragement overtake your drive and passion for this being your own boss thing. Keep going.

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In Autumn, an End is a Beginning

In Autumn, an End is a Beginning

Autumn has arrived in the Northern Hemisphere… the dawn of a new season. A season normally related to endings – the end of Summer and the end of the cycle of life for things growing in the Earth.

But I always see Autumn as more of a beginning. Maybe because I was born in the Fall. Or maybe because that’s when a new school year always started. But I think I see it as a beginning because I feel so inspired around this time of year.

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How to Safely Update WordPress & WordPress Plugins (+ backup your entire website)

How to Safely Update WordPress & WordPress Plugins (+ backup your entire website)

Why Updating WordPress is so important – One word: Security. Along with all the nice visual and functional changes, keeping up with the newest versions of WordPress and Plugins protects you more from cyber attacks. There is countless malware out there that can infect your website’s health, or steal your password, so WordPress comes out with these big (and smaller) updates to put up a thicker wall between your site and computer viruses. I’ve had people come to me in a panic because their website was showing questionable text that they definitely did not put there. Not a pretty site, and it feels violating. So, please, for your own peace of mind…always keep WordPress and all Plugins up-to-date.

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